These are the Top 5 Most Expensive Keywords on Google

Posted by Wess on

http://i1.wp.com/crushthepmexam.com/wp-content/uploads/2015/05/Top-5-Image.jpg?resize=139%2C139A few days ago, I came across this post over at the OfferVault Scoop blog that featured a pretty awesome infographic showing the one hundred most expensive keywords on Google. Before I started reading what they were, I was trying to guess what they could possibly be. Honestly, I had figured they would most likely be keywords that were in the adult niche…

Of course, this just means that I was surprised by the actual results.

Apparently, some of the most expensive keywords are related to attorneys and legal council. I guess that makes sense, since people are usually looking for the best person possible to help them with their case.

Actually, the top 5 spots are all held by the legal industry.

Top Five Most Expensive Google Keywords

Note: this is subject to change since the infographic was published…I haven’t fired up SEMRush yet to verify if there have been changes, but either way…

  1. San Antonio car wreck attorney — $670.44
  2. Accident attorney Riverside VA — $626.90
  3. Personal injury attorney Colorado — $533.08
  4. Top personal injury attorneys — $551.32
  5. Motorcycle accident attorney Los Angeles — $551.11

Prices like this on keywords make me wonder how even an attorney would survive after buying keywords at this rate…that’s insane!

Want to see the infographic on this? Here it is.

Top one hundred most expensive Google keywords

Top one hundred most expensive Google keywords

Niche Blogs Are Overrated

Posted by Wess on

Back in 2007, I was sitting around doing nothing, totally loaded on caffeine and probably some kind of sugary thing thinking about how I wished I could find a way to make some extra spending money without having to get a second job. Really, my main job paid pretty well, but my financial situation could be summed up like this: making plenty of money but nothing left to have fun with.

I really wasn’t expecting much (or anything) from starting a blog. Logically, I knew that even if I didn’t make any money, I would still at least have a creative outlet for my writing ideas. Besides, I had been hearing about how awesome WordPress was, so I had to try it out.

Starting a Blog

Getting a blog set up was easy. I decided to call it “The Sugarbuzz Project” since it was born out of boredom and hyperactivity. I wasn’t sure what I was going to do with it, so I decided to just start writing about whatever I was thinking about at the time. The topics were really broad at times, but they kept gravitating towards the “make money online” niche, personal finance, and blogging.

Being able to narrow the site down to one clearly laid out niche definitely had its benefits. I was able to focus on writing better content since I didn’t have to worry about all of the other stuff that was going on with current events, random thoughts, etc.

The Downside of Niches

Even though it worked fine for a while, over time it just became harder for me to come up with new ideas. I mean, really…when you look at any site related to blogging, marketing, or whatever, it’s all the same stuff. Everybody acts like it’s some big secret…but it’s not. We’re all doing the same stuff.

I don’t want to be just another forgettable blog.

With that being said, going forward things may get pretty random. I’ve decided that what I need isn’t more focus on one or two topics…I’m going to start blogging how I want to.

Writers have a lot of creative freedom…why would anyone want to restrict that? Seriously! Have you ever sat down to work on a project for a client who needs twenty 250-word articles that say the exact same thing, but are all worded differently? That’s how blogging about one specific topic feels to me. I love the things I write about, but there’s just no wiggle room. I’m not inspired when I read yet another article about SEO best practices. The information might be good, but it sucks to read it a thousand times.

Blog Updates

I’m about to hit ten years as a blogger.

I’m tired of stagnation.

Going forward, I’m going to use my blog to talk about whatever I like.

Yes, that still includes affiliate marketing, blogging, and whatever else may be at the front of my mind.

After all, rules were meant to be broken.

Make Money with Amazon Associates

Posted by Wess on

amazon-290x220What I’m about to tell you is probably going to ruffle some feathers. And it should.

You’ve been lied to and mislead this entire time about how affiliate marketing with Amazon is supposed to work.

If you’ve spent any amount of time trying to learn about how to get started with affiliate marketing, you’ve heard (probably dozens of times) that in order to make money online, you have to carefully research your niche, build a platform around that niche, and try to get traffic from people interested in that specific niche.

Yes, that’s a viable option, but it’s difficult. And with the nature of Amazon’s affiliate platform, it’s kind of short sighted and stupid.

Let me show you what I’m talking about. I’m going to give you a few links to some case studies that are specific to niche sites. For the record, these are GREAT articles and absolutely worth the read.

I could post these links all day long.

Please don’t misunderstand, these tactics are good, but there are way more things you can do outside of these very similar recipes.

Ready to learn stuff?

The Amazon Associates Affiliate Program

The question we are all dying to ask is how can we make money with this program. The easy answer is this: people click your link and buy something and you get paid. But there’s a bit more detail to it than that.

First, when someone clicks your link, they get a tracking cookie. This helps Amazon determine where the traffic came from (so they know who to pay).

Here’s a bit more on how this works. From Amazon:

How long do visitors have to add an item to their Shopping Cart after clicking on one of my Amazon links until I no longer earn advertising fees on their purchase?
In most cases, you earn advertising fees for visitors that come to an Amazon site and place any qualifying items in a customer’s Shopping Cart within 24 hours of their arrival at most Amazon sites.com or 30-days for MyHabit.com. However, this 24-hour window for most Amazon sites and 30-day window for MyHabit.com will end before it expires once the customer submits his order or reenters Amazon.com through a Link that is not your Special Link. Once the window is closed, you will not earn advertising fees on any subsequent purchases. However, if the customer then returns to Amazon.com through one of your Special Links, this opens a new 24-hour window for most Amazon sites or 30-day window for MyHabit.com.

It is of course possible that a customer may arrive at an Amazon site (including MyHabit.com) via your Special Link, add an item to his Shopping Cart, and then leave Amazon.com or MyHabit.com without placing an order. As long as the item was added to the customer’s Shopping Cart during this 24-hour window for Amazon.com or 30-days for MyHabit.com, you will still earn an advertising fee if the order is placed before the Shopping Cart expires (usually after 90 days). The advertising fee will not be credited to your Associates account until the customer has purchased the item, accepted delivery, and remitted full payment to Amazon.com. For complete details, see the Operating Agreement

The important thing to keep in mind is that Amazon doesn’t care if you sell what you’re advertising.

If you’re running a niche site that talks about energy drinks (hey, we’re not called The Sugarbuzz Project for nothing…), then you’re most likely promoting them and sending people to Amazon through links to some kind of energy drink that’s for sale on their site. For this example, let’s go old-school and assume you want people to buy Surge.

Well, let’s assume for a minute that your reader isn’t quite ready to spend that much on sodas (or memories…although Josta was WAY better) and so they start looking at random things on Amazon. Eventually, they decide that they can’t live without a case of glow sticks, so they place an order. Guess what? You just earned money…even though the product that was purchased had NOTHING to do with what you were advertising.

Are you starting to see where this is going?

Basically, the thing to keep in mind is this: it doesn’t matter what people buy, as long as they buy something. And that’s the best part: all you really have to focus on doing is driving traffic to your links.

That’s it. Seriously.

Amazon gets over 70 million visits per month. Some of those people actually buy stuff.

Alternative Amazon Affiliate Strategies

One of the things that I love most about the Amazon Associates program is that it’s stackable with other types of offers. For example, let’s say you do run a niche site that talks about whatever product. Your main products might not be through Amazon, however if the item does sell there, it’s a good idea to give the reader some kind of link (think “read more here”, “more info”, etc.) that way if they don’t get the item from you, you can still bring in some income.

A little is better than none.

In one of my earlier posts, I talked about a way to use the Amazon program to make money with direct sales products without being a member of the MLM that sells them. The same basic strategy applies. You have immense flexibility with Amazon links, but “conventional wisdom” doesn’t really address the flexibility.

Start thinking outside the box.

An Example of an Amazon Affiliate Campaign

A while back, this site had a lot more information on it than it does now. I blame Russian hackers. No, really, they keep screwing things up. But anyway…

I had a post that was titled “How to find HUGE discounts on Amazon”, and it talked about how to alter the URL string in your browser to search Amazon for items that were marked down. Some of these items were crap, but most of them were some awesome values.

After it pretty much ran it’s course (making over two grand in the process, I might add), I made a follow-up post with this information on it:

A while back, I posted an article about how to find discounts on Amazon that appears to have helped a lot of people save a LOT of money. In the post, I listed the category codes so that people could easily edit the URL to find discounted items in different categories, but I thought that it would be a good idea to go ahead and make it really easy for everybody. I hear that saving money is good for the heart…right?

Here is a list of the categories. Clicking the category will take you to the discounted items.

 

Computers and Accessories

Music

Books

Kindle Products

Cameras and Photo Accessories

Audio and Video

Software

Electronics

Home Appliances

Furniture and Home Decor

Groceries and Gourmet Foods

Game Downloads

Toys and Games

Jewelry

Watches

Health and Beauty

Cycling

Sports and Outdoors

Happy shopping!

Analysis

The point to this follow up wasn’t just to give the user more information…it was to give them a reason to click the affiliate links. Rather than forcing a user to check out the example in the previous article, it broke the links down to make searching for items in certain categories really, really easy.

The easier you make it for people to click your referral links, the easier it is to make money…but still, you need to make sure they have a reason to click. In this case, they are probably looking for filler items to qualify for free shipping and just need to make up a buck or two, so giving them the ability to go quickly to cheap stuff that they want really does push people to click.

 

How to Write an Internet Marketing Plan

Posted by Wess on
BizPlanImgMarketing plans are important for a business to create and consider because they facilitate effective planning. Regardless of the type of business, all marketing plans have the same objective which is to lay out the ideas that the business owners have. Even though it is an essential step, many people do not know how to write an internet marketing plan. Here are some tips that will help you put your plan together.

Executive Summary

Every marketing plan needs to have an executive summary. The executive summary gives an overview to your readers about your goals, vision, and mission of your plan. The executive summary should be brief, so that the readers will be able to easily read it. Also, writing an executive summary is important to potential investors because this is where they find the motive and the concept of your marketing plan.

Situation Analysis

The situation analysis is where you indicate your target market, target location and defining your business. Target market is important to indicate in your internet marketing plan because it gives your potential investors a view of what specifically are you targeting. Under situation analysis you also have to define your business. Also, when defining your business you have to focus on the benefits of the company and what you can offer to your possible investors.

Strategic Planning

This section is where you indicate which strategies that you plan to use to reach your marketing goals. One example of a marketing strategy that you can put in your marketing plan is to optimize your web site content. Stating strategies that you want to use has a great impact on presenting your internet marketing plan. It also details your tactics to be used in handling your competitors.

Competitive Analysis

The competitive analysis section of your business plan is where you give an analysis of your competition. BE SURE to do thorough research on this part. Knowing your competition is vital to your business and to your investors because they need to know how you will be able to compete.

Financial Analysis

This is the most crucial part of a marketing plan. In this section, you need to define the costs that you would be incurring while doing business. You will need to do a lot of research on this section, because it is very important to know how much it will cost to operate your business and have a projection on how much money you expect to make. Also, this section lets investors know if you believe that you can sustain your business. Analyzing your financial status will help you be wiser and far more effective in using your money to build the business.

Conclusion

Once you have thoroughly researched and written you internet marketing plan, it is best to put some conclusions to explain how you formulated your marketing plan. Write a statement that would convince your potential investors to support your marketing plan. The conclusion section should also depict the eagerness in acting your marketing plan that you have. Be brief, but still give a good recap of your plan so that the reader will be able to keep your plan in mind.

A marketing plan is essential to have because it serves to show that you have researched your market and have a clear plan for business. Many investors are searching online to find business plans. The internet is still growing and is more likely to have more options and strategies on how to make your marketing plan appealing to your prospected target market. And like any other marketing plan, an internet marketing plan is still the same. What is important is that you know what you are presenting to them and how you will be able to handle situations that will arise.

 

About the Author
Raphael Ricardo is young web entrepreneur, he shares his marketing  tips on his personal blog raphaelricardo.com. He is the author of YouTube Cash System, A guide that defines a strategy for finding customers on YouTube.