The Sugarbuzz Project

How to Write an Internet Marketing Plan

Marketing plans are important for a business to create and consider because they facilitate effective planning. Regardless of the type of business, all marketing plans have the same objective which is to lay out the ideas that the business owners have. Even though it is an essential step, many people do not know how to write an internet marketing plan. Here are some tips that will help you put your plan together.

Executive Summary

Every marketing plan needs to have an executive summary. The executive summary gives an overview to your readers about your goals, vision, and mission of your plan. The executive summary should be brief, so that the readers will be able to easily read it. Also, writing an executive summary is important to potential investors because this is where they find the motive and the concept of your marketing plan.

Situation Analysis

The situation analysis is where you indicate your target market, target location and defining your business. Target market is important to indicate in your internet marketing plan because it gives your potential investors a view of what specifically are you targeting. Under situation analysis you also have to define your business. Also, when defining your business you have to focus on the benefits of the company and what you can offer to your possible investors.

Strategic Planning

This section is where you indicate which strategies that you plan to use to reach your marketing goals. One example of a marketing strategy that you can put in your marketing plan is to optimize your web site content. Stating strategies that you want to use has a great impact on presenting your internet marketing plan. It also details your tactics to be used in handling your competitors.

Competitive Analysis

The competitive analysis section of your business plan is where you give an analysis of your competition. BE SURE to do thorough research on this part. Knowing your competition is vital to your business and to your investors because they need to know how you will be able to compete.

Financial Analysis

This is the most crucial part of a marketing plan. In this section, you need to define the costs that you would be incurring while doing business. You will need to do a lot of research on this section, because it is very important to know how much it will cost to operate your business and have a projection on how much money you expect to make. Also, this section lets investors know if you believe that you can sustain your business. Analyzing your financial status will help you be wiser and far more effective in using your money to build the business.

Conclusion

Once you have thoroughly researched and written you internet marketing plan, it is best to put some conclusions to explain how you formulated your marketing plan. Write a statement that would convince your potential investors to support your marketing plan. The conclusion section should also depict the eagerness in acting your marketing plan that you have. Be brief, but still give a good recap of your plan so that the reader will be able to keep your plan in mind.

A marketing plan is essential to have because it serves to show that you have researched your market and have a clear plan for business. Many investors are searching online to find business plans. The internet is still growing and is more likely to have more options and strategies on how to make your marketing plan appealing to your prospected target market. And like any other marketing plan, an internet marketing plan is still the same. What is important is that you know what you are presenting to them and how you will be able to handle situations that will arise.

About the Author

Raphael Ricardo is young web entrepreneur, he shares his marketing tips on his personal blog raphaelricardo.com. He is the author of Youtube Cash System, A guide that defines a strategy for finding customers on YouTube.

Category: Business, Guest Post / Tags: Guest Post, how to write a marketing plan, how to write an internet marketing plan, Raphael Ricardo, youtube cash system

GoPro camera falls from a plane…and survives!

Wess Stewart / / One comment

I normally try not to veer off course from blogging about ways to save money, find discounts online, and how to make extra money, but I just watched this video and wanted to share it.

I know several people who have a GoPro camera, and everybody seems to really like them. I’m always skeptical when it comes to buying new things, since I’m also prone to breaking things. But this video makes me want one.

GoPro camera dropped from airplane.

Let’s think about this: this GoPro camera falls from a freaking airplane, lands in a pig pen and somehow manages to keep working! I thought only Nokia phones could survive something like that!

GoPro HERO3: Black Edition

Category: Videos / Tags: camera, falls from plane, falls from sky, gopro, gopro dropped from plane, pig pen, trending on youtube, viral video, YouTube

Amazon Discounts by Category

Wess Stewart / / No comments

A while back, I posted an article about how to find discounts on Amazon that appears to have helped a lot of people save a LOT of money. In the post, I listed the category codes so that people could easily edit the URL to find discounted items in different categories, but I thought that it would be a good idea to go ahead and make it really easy for everybody. I hear that saving money is good for the heart…right?

Here is a list of the categories. Clicking the category will take you to the discounted items.

Computers and Accessories

Music

Books

Kindle Products

Cameras and Photo Accessories

Furniture and Home Decor

Groceries and Gourmet Foods

Happy shopping!

Category: For Sale / Tags: amazon discounts, amazon discounts by category, amazon.com coupon, coupon codes, discounted on amazon, sales on amazon

The Importance of Blogging Metrics

Guest Author / / 3 comments

It’s not enough anymore to just have premium WordPress themes for your blog or website to attract and keep visitors. While it is definitely important to ensure your site is not only appealing to the Internet masses as well as functional, you want to make sure you are getting the most out of your website. The best way to ensure you are at the top of your game in the blogosphere is to keep track of your blogging metrics. You want to make sure you are getting the quality traffic you need and the attention your site deserves.

Who Are Your Visitors?

The most important metric to track for your blog or website should be the people that come to your site over time. While the blogging metric related to your page views does account for unique visitors, it doesn’t take into consideration those that visit your page more than once or even offer information on how they came across your site to begin with. Once you get an idea of your site visits each month, you can then work on improving your SEO strategy or improving your social media presence to bring more attention to your site, and with it, more visitors.

One of the most useful blogging metrics to keep track of is your sources of traffic. By knowing where your visitors are coming from and how they found your website can help you eventually improve your Internet presence through social media or a search engine. This information can help you come up with a promotion strategy that can bring more visitors to your website.

What Are They Looking At?

When these people do come to see your site, what exactly is it that they’re looking at? It isn’t enough to just get people to stop by your blog or website; you actually want them to stick around for a while. The crawl rate is the blogging metric that reflects how much each visitor clicks around through your site during each visit.

It would also be beneficial to know what each of your visitors are doing when they come to your site. Are they wanting to just read an article or two or would they be willing to purchase what you’re putting out there? If you can get an average idea of what your visitors are willing to do when they come around your website, you can use this information to help improve the content you post. When you improve your content, your already loyal followers tend to spread the word thus bringing you more unique visitors.

Plugins to Track Your Blogging Metrics

Good news for those WordPress users, there are several plugins to choose from that can help you with tracking your site’s statistics. Relative Metrics is a plugin that gives you automatic reports regarding your visitor’s statistics every Monday morning so you can plan ahead for the week to come. Another metrics tracking plugin they offer is Advanced Blog Metrics, which tracks your posts, comments, and best times to publish. These things are imperative to improving the performance of your blog or website.

Needless to say, keeping track of your blogging metrics isn’t just to keep any eye on who visits your page. The information you gain by keeping up with these statistics can improve the visibility of your website and put it out there for so many more users than before. Take some time to look into trying out one of the metric tracking plugins that WordPress has to offer and see what improvements you can make to your website that will result in bringing more people by to view it.

About the Author
Anny Solway is a dedicated writer at ThemeFuse – a web studio that creates original WordPress themes, that can be used out of the box. She loves to share blogging and technology tips.

Category: Blogging, Guest Post / Tags: blog metrics, blogging metrics, Guest Post, themefuse, themefuse.com, tracking blog metrics

How To Get What You Want: Setting SMART Goals

Wess Stewart / / 4 comments

Now that we’re coming up on the first weekend of 2014, I would like to ask a question: have you already given up on your new year’s resolutions?

By now, you’re probably realizing that dieting sucks, budgeting sucks, working harder sucks, etc. And you’re correct. Throwing yourself into change can sometimes suck a lot. Personally, I hate making drastic changes. It really messes with my head. Life will be fine and then BOOM…a major change comes along. I don’t have a real problem adapting…I just get freaked out by the sudden shock of having to change things.

I’m convinced that most people who try to change their lives fail because they try too hard to make instant change without planning.

Changing bad habits is one of the hardest things a person can do. So why is it that so many people think that it’s just going to happen overnight? Think about it — eating too much, smoking, not sleeping enough, spending too much money, and the like are not something that will just instantly be remedied in most cases. I can say this first hand, since these are all problems that I deal with.

The funny thing is that all of these obstacles can be demolished, but it takes time and persistence.

But the first and most important step is to set goals.

If you’ve spent any time reading about business or pretty much anything related to goals, then you’ve probably heard of SMART goal setting criteria.

Here’s are a few examples of stupid goals:

“I want to lose weight.”

“I want to make more money.”

“I want to work for myself.”

Great! At least you have a vision, but these aren’t SMART goals. Now let’s look at the same goals, but with the SMART criteria taken into consideration:

“I want to lose 20 lbs. by the end of March.”

“I want to raise my income from $1,750 to $2,500 per month by the end of 2014 using passive income strategies.”

“I want to be able to leave my job and start my own business within the next two years buy building passive income.”

Of course, some of these may sound strange, but goals are really just statements of something you want to achieve. Setting SMART goals is extremely important when it comes to reaching your goals.

So what are SMART goals?