Heads up! The Sugarbuzz Project uses affiliate links whenever possible. This means that when you click on a link and then purchase something, I will probably earn a comission for it. It doesn't cost you anything extra. The government made me say this.

Niche Blogs Are Overrated

Back in 2007, I was sitting around doing nothing, totally loaded on caffeine and probably some kind of sugary thing thinking about how I wished I could find a way to make some extra spending money without having to get a second job. Really, my main job paid pretty well, but my financial situation could be summed up like this: making plenty of money but nothing left to have fun with.

I really wasn’t expecting much (or anything) from starting a blog. Logically, I knew that even if I didn’t make any money, I would still at least have a creative outlet for my writing ideas. Besides, I had been hearing about how awesome WordPress was, so I had to try it out.


Starting a Blog

Getting a blog set up was easy. I decided to call it “The Sugarbuzz Project” since it was born out of boredom and hyperactivity. I wasn’t sure what I was going to do with it, so I decided to just start writing about whatever I was thinking about at the time. The topics were really broad at times, but they kept gravitating towards the “make money online” niche, personal finance, and blogging.

Being able to narrow the site down to one clearly laid out niche definitely had its benefits. I was able to focus on writing better content since I didn’t have to worry about all of the other stuff that was going on with current events, random thoughts, etc.

The Downside of Niches

Even though it worked fine for a while, over time it just became harder for me to come up with new ideas. I mean, really…when you look at any site related to blogging, marketing, or whatever, it’s all the same stuff. Everybody acts like it’s some big secret…but it’s not. We’re all doing the same stuff.

I don’t want to be just another forgettable blog.

With that being said, going forward things may get pretty random. I’ve decided that what I need isn’t more focus on one or two topics…I’m going to start blogging how I want to.


Writers have a lot of creative freedom…why would anyone want to restrict that? Seriously! Have you ever sat down to work on a project for a client who needs twenty 250-word articles that say the exact same thing, but are all worded differently? That’s how blogging about one specific topic feels to me. I love the things I write about, but there’s just no wiggle room. I’m not inspired when I read yet another article about SEO best practices. The information might be good, but it sucks to read it a thousand times.

Blog Updates

I’m about to hit ten years as a blogger.

I’m tired of stagnation.

Going forward, I’m going to use my blog to talk about whatever I like.

Yes, that still includes affiliate marketing, blogging, and whatever else may be at the front of my mind.

After all, rules were meant to be broken.

Author: Wess

Blogger. Affiliate marketer. IT dude. Singer. Guitar player. Grouchy. Snarky. Easily amused. Join me as I attempt to share my knowledge with the world.

One Reply to “Niche Blogs Are Overrated”

  1. I’ve been blogging for a few months and I can totally see what your point.

    At this point, what hasn’t already been said? The best posts to me are ones in which people tell their personal stories.

    The space is definitely saturated with the top blogs getting majority of the traffic.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.