I have been running this blog for over two years now (well, probably closer to three although I’ve only had the .net domain for two years) and one thing still bugs me a bit. No matter how many blogs, ebooks or diatribes I read, I just can’t quite wrap my head around the concept of SEO and SERPs. I usually try not to worry that much about proper keyword content or anything.
Another concept I generally don’t freak out that much about is page rank. The main page of this site once hit PR3. It has since dwindled back down to a PR1 status. Does this bother me? Not really. I don’t really see a huge point in trying to gain page rank, since I generally end up with backlinks from random spam sites and scrapers anyway. When it comes to links, I’ll take what I can get.
What does puzzle me, though, is how one of my internal pages can rank high enough in Google to actually pull in a little bit of traffic on a steady basis. I’m scratching my head, because I would like to think that I have more than one well written page on this site. I’m sure that’s pretty subjective though.
So which page is it that’s pulling in traffic? It’s my post on “The Importance of Good Employee Relations“. Yep. Nothing that I’ve written about freelancing, affiliate marketing, or just random ranting has done this.
I was sitting around one day, thinking that I really needed to write something that was business-oriented. While I’m not a manager at my day job, I thought it would be a good idea to put together a common-sense guide on how to be a good boss from an employee’s perspective. Somehow, I managed to stumble on something pretty sweet.
While the page itself doesn’t have any page rank points with the big G, a quick search for ‘importance of employee relations’ will turn my link up on the first page. And to top that off, it’s the third result…and it’s only beat out by a bizmove site and a NASA site. Really, I’m OK with being the third search result out of 1,070,000 results. :D
One thing that I have notices is that it provides me with a VERY tiny trickle of income from the AdBrite ads on the page. I’m trying to come up with a better way to monetize that page right now. I’ve been also considering expanding my coverage on business topics. I also should focus more on researching my keywords…even though this one I came across by sheer dumb luck.
Are any of you having luck with getting ranked for any of your pages that you just wrote on a whim with no SEO work?