Tag archives for google

A Page Without PageRank Ranking on Google’s First Page

I have been running this blog for over two years now (well, probably closer to three although I’ve only had the .net domain for two years) and one thing still bugs me a bit. No matter how many blogs, ebooks or diatribes I read, I just can’t quite wrap my head around the concept of SEO and SERPs. I usually try not to worry that much about proper keyword content or anything.

Another concept I generally don’t freak out that much about is page rank. The main page of this site once hit PR3. It has since dwindled back down to a PR1 status. Does this bother me? Not really. I don’t really see a huge point in trying to gain page rank, since I generally end up with backlinks from random spam sites and scrapers anyway. When it comes to links, I’ll take what I can get.

What does puzzle me, though, is how one of my internal pages can rank high enough in Google to actually pull in a little bit of traffic on a steady basis. I’m scratching my head, because I would like to think that I have more than one well written page on this site. I’m sure that’s pretty subjective though.

So which page is it that’s pulling in traffic? It’s my post on “The Importance of Good Employee Relations“. Yep. Nothing that I’ve written about freelancing, affiliate marketing, or just random ranting has done this.

I was sitting around one day, thinking that I really needed to write something that was business-oriented. While I’m not a manager at my day job, I thought it would be a good idea to put together a common-sense guide on how to be a good boss from an employee’s perspective. Somehow, I managed to stumble on something pretty sweet.

While the page itself doesn’t have any page rank points with the big G, a quick search for ‘importance of employee relations’ will turn my link up on the first page. And to top that off, it’s the third result…and it’s only beat out by a bizmove site and a NASA site. Really, I’m OK with being the third search result out of 1,070,000 results. :D

One thing that I have notices is that it provides me with a VERY tiny trickle of income from the AdBrite ads on the page. I’m trying to come up with a better way to monetize that page right now. I’ve been also considering expanding my coverage on business topics. I also should focus more on researching my keywords…even though this one I came across by sheer dumb luck.

Are any of you having luck with getting ranked for any of your pages that you just wrote on a whim with no SEO work?

Posted in Blogging | 2 Comments

Diversity in Monetization

It seems like every time I’m hanging around on the Digital Point forums, I see somebody ask questions along the line of ‘how can I make money online with my site?’ only to be bombarded with a salvo of answers that contain one piece of advice.

Not that getting a random persons favorite network (most likely Google AdSense) is a bad thing, but many people fail to branch out beyond one network at a time and simply choose to sit around scratching their heads wondering why they aren’t putting money in their pocket.

If you have ever watched any stock market advice shows, or listened to Dave Ramsey, you already know the best method. The answer is simple: diversify!

First, if your website is getting a ton of traffic, then Google AdSense might be a good thing to run. However, if you only rely on AdSense for income, you are not playing with a full deck. You are simply trusting that some of those visitors will click on the ads. Since that’s not guaranteed (and many people tend to get ad blindness), you need to do more than just run AdSense.

You might look into something a bit more mouse-catching, like Kontera. No, I’m not saying replace AdSense…run both! Kontera, at least for me, gets more clicks because many people are curious about the double underlined keywords in my articles. Not only that, but there are many people on the net that aren’t quite as marketing savvy as some of us, and see a link that looks a bit funny and are, for some unknown reason, compelled to click it just to see what happens.

Yeah, those are the people that want you to fix their computer on the weekends because their kids broke the dang thing on that internet…whatsit…

But lets’ take this a step further. You can have all of the good traffic in the world, but if people don’t click your AdSense or Kontera links, you get nothing. That’s why, if you are pulling good traffic, you need to also get hooked up with a CPM ad network like ADSDAQ or AdBrite. That way, you get paid based on the number of impressions the ad makes, regardless of whether people click it or not.

Also, if your blog is well established, you could probably sell some adspace directly to readers or other bloggers in your niche. Pure profit is a good thing!

If you are only using one or two monetiziation methods on your site, you are missing out on untapped opportunity. Branch out! Get paid!

Posted in Blogging, Business | 1 Comment

Moving RSS Feeds From FeedBurner to Google

I didn’t know until Sunday night that FeedBurner had been purchased by Google. Go figure. That meant that I had to move all of my RSS feeds over to my Google account. How fun.

Fortunately, the whole thing was automated and very easy.

I just hope that they continue to work. Which reminds me, have you moved your feeds over yet? Also, could you please grab my RSS feed and tell me if it is working?

I hope I can get that RSS feed subscriber count up.

Posted in Site News | Comments Off

Google: “Net neutrality? What’s that?”

From the Wall St. Journal:

Google Inc. has approached major cable and phone companies that carry Internet traffic with a proposal to create a fast lane for its own content, according to documents reviewed by The Wall Street Journal. Google has traditionally been one of the loudest advocates of equal network access for all content providers.

Perhaps Google thinks net neutrality is a good thing, unless they can bypass it to make more money. Hmm…I’m all for making money, but I’m also in favor of all traffic being treated equally. Ah well, I don’t work for Google.

Read the entire WSJ article here.

Posted in Internet | Comments Off

Google On Money: ‘Hey, Whatever Works…’

Note: I’m thinking that one of these things could be very useful when it comes to marketing and making AdSense rock. I’ll let you figure out which one.

From TechCrunch:

Google turned in healthy third-quarter earnings largely thanks to the fact that Google is finally getting serious about cost containment. But that is only half the story. Going into the expected economic downturn, Google is now turning on every additional source of advertising revenues it can. For instance, so far earlier month it began offering AdSense in Flash games, new AdSense links at the bottom of Google Maps, and introduced click-to-buy buttons on YouTube videos. But there are at least two more ways Google is trying to juice those AdSense revenues: an AdSense search box and AdSense ads that link to syndication pages filled with . . . more AdSense ads!

Google might just be testing these, but these efforts are starting to get noticed. One reader who runs a site about Google Chrome, for instance, runs AdSense. But instead of a regular text ad, Google served up the search box at left, inviting people to search for specific ads. In effect, Google is saying, “We are not 100% sure what ads you’d like to see, so why don’t you just tell us?” An ad-only search box is a departure from Google’s past policy of showing the most relevant results, with ads on the side. Although it is clearly labeled, some people might still confuse the AdSense search box with a regular Web search box. Others might find it more helpful than the regular text ad links. [Update: Some readers say this search box is nothing new, see comments].

More troublesome is Google Syndication. Another reader, Michael Oxley, noticed that the AdSense text links on his golf site are directing readers not to a product page with information about a “Tiger Woods Caddy” or “Golf Wear,” but rather to a Google Syndication landing page filled with more AdSense ads (see screenshot below). These landing pages are run by Google (they take you to a googlesyndication.com URL). These pages basically syndicate a bunch of other AdSense ads triggered by the keywords in the original ad that was clicked on.

If Google starts using its Google Syndication pages more widely (they’ve actually been around for a while, it seems, and are also known as Link Units), it could become controversial. That is because they seem to run counter to Google’s own stated policy for landing page quality, a factor that goes into how Google scores each ad. As this NYT article explains:

Google now takes into account the “landing page” that the ad links to, and, for example, gives low grades to pages whose sole purpose is to show more ads.

The lower the quality score, the higher an advertiser has to bid for a given keyword. Google itself provides the following guidelines to advertisers who want to improve the quality score of their AdSense ads (I’ve bolded parts for emphasis):

Relevance:

* Users should be able to easily find what your ad promises.
* Link to the page on your site that provides the most useful information about the product or service in your ad. For instance, direct users to the page where they can buy the advertised product, rather than to a page with a description of several products.

Originality:

* Feature unique content that can’t be found on another site. This guideline is particularly applicable to affiliates that use the following types of pages:
o Bridge pages: Pages that act as an intermediary, whose sole purpose is to link or redirect traffic to the parent company
o Mirror pages: Pages that replicate the look and feel of a parent site; your site should not mirror (be similar or nearly identical in appearance to) your parent company’s or any other advertiser’s site
* Provide substantial information. If your ad does link to a page consisting mostly of ads or general search results (such as a directory or catalog page), provide additional, unique content.

The question here is: Why isn’t Google heeding its own advice?

And is it in effect running house ads that it wouldn’t tolerate from an outside advertiser (or at least punish by increasing the minimum bid required to run them)? When times are tough, anything goes.

Posted in Business, Internet, Uncategorized | Comments Off

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