Less is More?
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I was washing a load of clothes today and I noticed something stupid.
As I neared the bottom of the bottle of laundry detergent concentrate, I thought...why does it say on the back of the bottle that a small bottle of concentrate washes the same amount of clothes as a large bottle?
Perhaps that is true that less detergent is needed to do the same amount of laundry, but why does the smaller bottle cost more? More importantly, why is the concentrated, more expensive bottle called a good purchase value?
No doubt the marketing geniuses figured that people would buy it because it's better and more concentrated. Sure, it costs more. Naturally I'm sure it costs more to make it (probably not).
If that is the case, one can save money by purchasing the cheaper detergent that does the same amount of laundry AND gets the clothes just as clean.
In conclusion, if the cheaper (yet larger) bottles get your clothes just as clean then there is no need to spend extra dough on a marketing ploy that targets people who are mathematically challenged.
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